ECONOMIC ADVANCEMENT

Progress is not accidental.  A strong economy is the direct result of the research and development work being done on campuses nationwide.  

• The people who provide necessary resources to the community—teachers, first responders, businesspeople, healthcare professionals—rely on their education.
• Many well-paying jobs require either a college degree or vocational training. We should encourage students to explore opportunities found at an institution of higher education.
• An educated workforce is beneficial for employers, as it provides them with the talent necessary to run their businesses successfully.
• Many jobs take advantage of research and new technologies that are conceived on the campuses of colleges and universities.
• The research and development happening at colleges and universities keep the local and national economy competitive.

For Additional Resources:

• Chronicle of Higher Education, Can A National Marketing Campaign Change the Souring Conversation About College?
• Georgetown University, Center on Education and the Workforce
• National Association of College and University Business Officers, The Value of Higher Education Through a COVID-19 Lens
• Phi Beta Kappa, Arts & Sciences Are Key toolkit
• Postsecondary Value Commission, Equitable Value Explorer data tool
• State Higher Education Executive Officers Association, Public Investment in Higher Education webinar series
• Universities UK, Made at Uni – Creative Sparks